Smile Jams
We started out on the unhappiest place ever – Twitter. We identified 100 sad tweets and had Potbelly musicians respond with 100 happy songs. All in real-time.
Smile Scale Content
Then, we created the Smile Scale, an algorithm that collected data on things like weather, sporting events, social media mentions, and traffic to rate a city’s happiness. We used this to serve up contextual stills and animations to Potbelly’s largest markets.
It was a fun campaign and the results were certainly something to smile about. :)
