Chelsea Robinson
An Art Director with the Tenacity of Leslie Knope
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GUM - Good 2 Go

You don’t really think about between-the-teeth cleaning unless you have crap stuck in your teeth. So, we positioned GUM as the must-have accessory that makes sure you’re Good 2 Go.

Pre-Roll

 

Social

 

Buzzfeed Co-Creation

We worked with Buzzfeed to create a series of articles and quizzes to remind viewers about between-the-teeth cleaning in a super relatable way.

 

Contextual Pins

Using top searches on Pinterest, like holiday desserts and wedding inspiration, we contextually reminded people to stay Good 2 Go with GUM.

Contextual Banners

We used the smart ad technology, GumGum, that scans editorial key words and visuals to serve-up contextual messaging.

Interactive Banner

An interactive banner unit that gamifies the idea of using the GUM Soft-Pick to remove food and plaque.