Film
On the night of the draft we launched the spots through the voice of Detroit rapper, B Free, who also created the custom beat. Influential faces (like Tommey Walker, founder of Detroit vs Everybody) and notable places of the city are scattered throughout the video to add authenticity.
Brand Partnership
Simultaneously, we worked with the brand VS EVERYBODY (created by Detroiter, Tommey Walker) to drop a limited edition shirt that put a Pistons spin on the city’s beloved t-shirts.
Opening Night Activation
To remind people to tune into the Pistons’ opening night we took over Detroit businesses by adding two more Es to their signage.
