Chelsea Robinson
An Art Director with the Tenacity of Leslie Knope
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GUM - Now You're Good 2 Go

We were challenged to bring the idea of oral health into the conversation of overall health. So, we played off popular cultural insights to position the brand in relevant ways that were informative and entertaining.

OLV

First, we intercepted our target watching YouTube videos about health and wellness trends like meal prep, decluttering, and ASMR. We also served these videos on IG and FB.

 

Social Stories

After people viewed our full-length videos, we served up Instagram Stories where they could score a coupon.

 

Supporting Social

We also created animations for social holidays (like National Grilling Month in July) to support the videos in a fun way.

 

Interactive Unit

To drive people even further down the purchase funnel, we created an interactive banner where users could play “Pick the Difference”.